MCom 100w

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Archive for the category “SJSU School of Journalism”

Spuler event

A leading authority on social media, Bryan Kramer, will be the keynote speaker at the Spuler Integrated Communications Summit, to be held April 22 at SJSU.

Kramer is CEO of PureMatter, a marketing consulting firm. An active blogger, he is a featured contributor to, Business 2 Community, and the IBM Smarter Commerce blog. He has been listed as a Global Top CEO Influencer on Social Media by Kred and named a Top 25 Influencer by Forbes, and has worked as a senior advertising account executive, interactive planner/strategist and marketing consultant for some of the Bay Area’s largest marketing firms.

The Spuler Summit, which will be held in the SJSU Student Union ballroom from 11:30 a.m. to 4:30 p.m., will also include three panel sessions and a “Meet Us After School” job/internship fair. The panel sessions will focus on topics related to integrated communications in public relations, journalism, marketing and advertising.

The event is named for Phil and Dean Spuler, who met at SJSU in the late 1940s as staff members of the Spartan Daily newspaper and the La Torre yearbook.  In 2008, the Spuler estate created an endowed fund for media ethics at the SJSU School of Journalism and Mass Communications.


Vargas update

vargas posterIf you were on campus last March, I hope you got to attend the West Coast debut of “Documented,” a film about US immigration by Jose Antonio Vargas, a journalist who is also an undocumented immigrant.

Vargas was awarded the School’s 2014 Hearst Foundation Award that night, and spoke to a large crowd of students, faculty and community members after the screening.

His film was broadcast nationally on CNN in June.

Now, Vargas is continuing his focus on immigration in a new venue: He is partnering with the Los Angeles Times to create a new section of the Times website devoted to race, immigration and multiculturalism. The Vargas/LA Times partnership will be called #EmergingUS.

In a recent article on CNN Money, Vargas described the new venture as “a multimedia platform that, through articles, original videos, shareable data and graphics, will focus on the intersection of race, immigration and identity and the complexities of multiculturalism.” In addition to the website, #EmergingUS will also produce videos and hold events.

Because LA Times logoVargas is not a U.S. Citizen, the LA Times could not legally hire him. So, said Austin Beutner, the publisher and CEO of the Times, the media company decided to develop a business partnership with him instead.

DBH reopens

I’ll see you in DBH 224 for Wednesday’s class. Dwight Bentel Hall has been cleared for occupancy, so we’ll be back on our home turf this week.

Dwight Bentel HallHere are excerpts from an email about DBH’s reopening from Andy Feinstein, Provost and VP of Academic Affairs at SJSU:

I am pleased to report that Dwight Bentel Hall (DBH) will reopen on Tuesday Sept. 2. Classes scheduled for DBH will resume there on Tuesday….

Repair crews have completed virtually all repairs related to water damage that resulted from a steam valve leak. (A few remedial steps remain, but they should not materially affect building occupants.)

Independent air quality tests on Wednesday determined that being inside DBH poses “… no greater risk of exposure to fungal spores than the general public walking on campus in the outdoor air.”

I am grateful to FD&O staff and the work crews that worked diligently to address this situation, and to the affected faculty, staff and students for their patience.

Field trip pics

At the Japanese American Internment Memorial in downtown San Jose.
100w students
Students in section 1
100w students, s2
Students in section 2

Thanks for a good semester.

Ethical extra credit

Yes, doing the right thing can earn you extra credit. Just attend the sixth annual Spuler Ethics Symposium on diversity in the media, write a 350- to 500-word news story, news release or reflective essay about it, and post it on your blog … and earn up to 15 points extra credit.

Spuler Ethics SymposiumThe focus of this year’s symposium couldn’t be more timely: Diversity in the media, including how issues of race, gender, sexual orientation, religious cultures and disabilities are portrayed and conveyed in advertising, journalism and public relations.

The guest panel includes: SJSU graduate Janelle Wang, TV news anchor, NBC Bay Area Channel 11; JMC Lecturer Lloyd La Cuesta, former South Bay bureau chief, KTVU Channel 2; Dona Nichols, JMC “Diversity in Media” lecturer; and Dr. Vernon Andrews, SJSU kinesiology lecturer. The panel is moderated by JMC Prof. Matt Cabot.

The Spuler Ethics Symposium, which is sponsored by the School of Journalism and Mass Communications, will be held 6-8:30 p.m. Wednesday, April 30, in Engineering Hall 189.

The Spuler Symposium is named for Phil and Dean Spuler, who met at San Jose State in the late 1940s as staff members of the Spartan Daily newspaper. Both the Spulers had successful careers as journalists. The Spuler estate created an endowed fund for media ethics in 2008 to help students who are passionate about journalism achieve their goals.


vargas posterJose Antonio Vargas, a Pulitzer Prize-winning journalist and filmmaker, has chosen San Jose State as the venue for the West Coast debut of his new documentary, Documented.

The film, which focuses on Vargas’ life as an undocumented person and puts a personal face on the immigration issue, will be shown at 6 p.m., Monday, March 10, in Morris Daley Auditorium.

Following the screening, JMC Director Bob Rucker will present Vargas with the 2014 William Randolph Hearst Award.

Rucker and SJSU Journalism Professor and Bay Area TV news legend Lloyd La Cuesta will also lead an audience discussion about the film, inviting people to share their own immigration stories. Bay Area community groups involved with immigration have been invited to join the campus community and share their personal experiences.

Vargas will also spent the day on campus visiting JMC classes and talking with JMC students and faculty.

A former reporter for the Washington Post, Vargas is the founder of Define American, a campaign that seeks to change the conversation on immigration reform here in America.


Welcome to the class blog for MCOM 100w, sections 1 & 2.

You can find information about this class — including the syllabus, class schedule and assignments — on this blog. You can download a pdf copy of the course syllabus from the syllabus page of this blog. Or click below:

>> Download_spring ’14 syllabus (pdf) <<

When we do in-class writing assignments (which we’ll every week), I’ll put the links to those assignments on the class schedule page. You can find descriptions of the assignments for this class on the assignments page of this blog.

Please check this blog regularly, as the class schedule, assignments and due dates can change. If they do, those changes will be noted on the class schedule in orange so they’ll be easy to spot.

Throughout the semester, I expect you to write like an entry-level media professional — that is, I expect your writing to be accurate, clear and concise. If you have any unresolved writing issues, this is the semester to work them out. Don’t make me resort to “vandalism.”


Feature story checklist

imagesAs you work on your final feature or trend story, here’s a feature story checklist you can download to make sure you’ve got all the bases covered.

I recommend that you use this checklist to review your draft of your final feature or trend story before you bring it in to class for peer editing, and again before you submit your completed feature or trend story package at the end of the semester.

Field trip

Does it sound bad to say we had fun at the Japanese American Internment Memorial?

This is the MCom 100W section 2 crew; students in section 1 will walk over to see the monument, designed by Bay Area artist Ruth Asawa, next week.

100w_s2For information on the accompanying assignment, review Blog Post #8 on the Assignments page.


Check out Access

accessissue1Earlier this semester, Access Editor-in-Chief Thyra Phan came to our class to talk about Access magazine, and how you could contribute a story — for extra credit and a byline.

Well, the first fall issue of Access is now out. It appeared as an insert in today’s Spartan Daily, but if you didn’t pick up a copy on campus you can also read it online at

Be sure to check out the cool coffee brewing video at

The next copy deadline is mid-October, so now is the time to submit your story idea.


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