It’s the last day of class … that must be why everyone looks so happy.
A leading authority on social media, Bryan Kramer, will be the keynote speaker at the Spuler Integrated Communications Summit, to be held April 22 at SJSU.
Kramer is CEO of PureMatter, a marketing consulting firm. An active blogger, he is a featured contributor to SocialMediaToday.com, Business 2 Community, and the IBM Smarter Commerce blog. He has been listed as a Global Top CEO Influencer on Social Media by Kred and named a Top 25 Influencer by Forbes, and has worked as a senior advertising account executive, interactive planner/strategist and marketing consultant for some of the Bay Area’s largest marketing firms.
The Spuler Summit, which will be held in the SJSU Student Union ballroom from 11:30 a.m. to 4:30 p.m., will also include three panel sessions and a “Meet Us After School” job/internship fair. The panel sessions will focus on topics related to integrated communications in public relations, journalism, marketing and advertising.
The event is named for Phil and Dean Spuler, who met at SJSU in the late 1940s as staff members of the Spartan Daily newspaper and the La Torre yearbook. In 2008, the Spuler estate created an endowed fund for media ethics at the SJSU School of Journalism and Mass Communications.
On Monday I’ll review AP style and the “Copy Edit the World” assignment. To help you get your “editing chops” up to speed, here are some fun errors I spotted and photographed over winter break.
The way the Copy Edit the World assignment works is that you must identify and correct an error to get credit. In this case, I’m offering two points extra credit to the first person to add a comment to this blog that identifies and corrects an AP style error, typo or other error in any of these pics.
You’ll probably notice more than one error, but please just pick one to identify and correct in your comment. That will give more of you a chance to experience some of that “extra credit love.” (Also, please first check any published comments to see which errors have already been identified and corrected.)
Today, after practicing a little wordplay in class, we’ll head over to the Japanese-American Internment Memorial, which is located just a few blocks from campus at the Second Street entrance to the Robert F. Peckham Federal Building.
Your first 10 points worth of Copy Edit the World is due Wednesday, so it’s time to get in some practice. Check out the images posted below to see if you can spot the errors.
If you find an error, click on the “comments” link at left and write a comment identifying and correcting the error. Each error is worth 2 points extra credit, and the first person to get it right gets the points.
The two print items have one sneaky error each; the ad contains several errors. (One error per person, please. Give someone else a chance to earn some extra credit too.)
Enter the Freedom of Speech PSA Contest for a chance to earn a $3,000 scholarship.
Each entry should creatively address “What does freedom of speech mean to me?” or stress the importance of the First Amendment.
One winning entry in each category — radio and television — will receive a prize of $3,000 in scholarship money.
Winning PSAs will be distributed to broadcast stations nationwide, as well as carried on the NAB Spot Center and on the “First Amendment Center’s One For All” website.
To enter the contest, create a 30-second public service announcement on the freedom of speech for radio or television broadcast to win scholarship money. Entries are due by May 9, 2014. More details are available on the contest website.
The PSA competition is presented by the National Association of Broadcasters Education Foundation (NABEF) and the Broadcast Education Foundation (BEA).
According to this blogger’s calculations, the signature artist for California is Bonobo. Clearly, I am out of the loop because I had no idea who this is. Well, now I know Bonobo is Simon Green, and his music is an interesting combo of electronica and DJ-ing … sometimes with live bands.
However, I had to admit that blogger Paul Lamere’s pick for my home state of New Hampshire seems to be on target, at least in light of my brothers’ music preferences. (My sister would not agree on this band … but, hey, I figure 2 out of 3 isn’t bad.)