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Spuler event

A leading authority on social media, Bryan Kramer, will be the keynote speaker at the Spuler Integrated Communications Summit, to be held April 22 at SJSU.

Kramer is CEO of PureMatter, a marketing consulting firm. An active blogger, he is a featured contributor to SocialMediaToday.com, Business 2 Community, and the IBM Smarter Commerce blog. He has been listed as a Global Top CEO Influencer on Social Media by Kred and named a Top 25 Influencer by Forbes, and has worked as a senior advertising account executive, interactive planner/strategist and marketing consultant for some of the Bay Area’s largest marketing firms.

The Spuler Summit, which will be held in the SJSU Student Union ballroom from 11:30 a.m. to 4:30 p.m., will also include three panel sessions and a “Meet Us After School” job/internship fair. The panel sessions will focus on topics related to integrated communications in public relations, journalism, marketing and advertising.

The event is named for Phil and Dean Spuler, who met at SJSU in the late 1940s as staff members of the Spartan Daily newspaper and the La Torre yearbook.  In 2008, the Spuler estate created an endowed fund for media ethics at the SJSU School of Journalism and Mass Communications.

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SF event

NerdWallet.com is hosting a free panel discussion, “Risk/Reward: How Journalists are Redefining Careers Outside Traditional Media,” in San Francisco on March 12.
The program will start at 5:45 p.m., Thursday, March 12, at NerdWallet HQ, 901 Market St., San Francisco. (NerdWallet’s HQ is located right above the Powell Street BART station — take the 5th St. exit from BART.)
The panelists will include journalists who have made bold career choices: leaving newsrooms for tech startups, transitioning into product roles, becoming entrepreneurs, etc. Attendees will have an opportunity to hear from and meet Marisa Wong of SlideShare, Todd Lappin of Facebook, and Stacey Delo, founder of maybrooks.com.

Also, NerdWallet will give away free professional head shots (on-site) for the first 30 attendees, and supply “lots of great food.”
Getting there via public transit: From SJSU, take the free DASH Shuttle (from Fourth St at Paseo de San Antonio @ 3:27 or 3:47 p.m.) to San Jose Diridon transit center. Take Caltrain (@ 3:44 or 4:05 p.m.) north to Millbrae Station; at Millbrae, switch from Caltrain to BART (leaving Millbrae @ 4:50 or 5:05), get off BART at Powell Station (arriving @ 5:31 or 5:36) in SF.
P.S. If you don’t already have a Clipper Card, remember to allow time to buy Caltrain and BART tickets.

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