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Spuler event

A leading authority on social media, Bryan Kramer, will be the keynote speaker at the Spuler Integrated Communications Summit, to be held April 22 at SJSU.

Kramer is CEO of PureMatter, a marketing consulting firm. An active blogger, he is a featured contributor to SocialMediaToday.com, Business 2 Community, and the IBM Smarter Commerce blog. He has been listed as a Global Top CEO Influencer on Social Media by Kred and named a Top 25 Influencer by Forbes, and has worked as a senior advertising account executive, interactive planner/strategist and marketing consultant for some of the Bay Area’s largest marketing firms.

The Spuler Summit, which will be held in the SJSU Student Union ballroom from 11:30 a.m. to 4:30 p.m., will also include three panel sessions and a “Meet Us After School” job/internship fair. The panel sessions will focus on topics related to integrated communications in public relations, journalism, marketing and advertising.

The event is named for Phil and Dean Spuler, who met at SJSU in the late 1940s as staff members of the Spartan Daily newspaper and the La Torre yearbook.  In 2008, the Spuler estate created an endowed fund for media ethics at the SJSU School of Journalism and Mass Communications.

SF event

NerdWallet.com is hosting a free panel discussion, “Risk/Reward: How Journalists are Redefining Careers Outside Traditional Media,” in San Francisco on March 12.
The program will start at 5:45 p.m., Thursday, March 12, at NerdWallet HQ, 901 Market St., San Francisco. (NerdWallet’s HQ is located right above the Powell Street BART station — take the 5th St. exit from BART.)
The panelists will include journalists who have made bold career choices: leaving newsrooms for tech startups, transitioning into product roles, becoming entrepreneurs, etc. Attendees will have an opportunity to hear from and meet Marisa Wong of SlideShare, Todd Lappin of Facebook, and Stacey Delo, founder of maybrooks.com.

Also, NerdWallet will give away free professional head shots (on-site) for the first 30 attendees, and supply “lots of great food.”
Getting there via public transit: From SJSU, take the free DASH Shuttle (from Fourth St at Paseo de San Antonio @ 3:27 or 3:47 p.m.) to San Jose Diridon transit center. Take Caltrain (@ 3:44 or 4:05 p.m.) north to Millbrae Station; at Millbrae, switch from Caltrain to BART (leaving Millbrae @ 4:50 or 5:05), get off BART at Powell Station (arriving @ 5:31 or 5:36) in SF.
P.S. If you don’t already have a Clipper Card, remember to allow time to buy Caltrain and BART tickets.

CCMA highlights

14095_110434648992550_4289460_nYou may already have heard that some of your classmates who toil away at the Spartan Daily were recently honored for their work at the California College Media Association’s annual awards banquet in San Diego.

Spartan Daily staffers received nine CCMA awards, including:

  • Stephanie Wong and Christiana Cobb shared the first place award for Best Special Section for putting together the Daily‘s food issue
  • Raphael Kluzniok took two awards — first place for Best Sports Photo and third place for Best News Photo
  • Codi Mills won two awards — a second place for Best Photo Series and third place for Best Sports Photo
  • Carolyn Seng took second place for Best Features Photo
  • Leeta-Rose Ballester was honored for her story on a family of farm workers

Keynote CCMA speaker was Margaret Sullivan of the New York Times. She recently posted a column, “Lodestars in a murky media world,” based on her CCMA presentation and some of the discussions she had with those in attendance. In it, she talks about the changing media landscape and what it means for recent grads and current journalism majors. She also highlights the journalistic values she thinks will remain important for the next generation of journalists. Check it out.

Job fair

Now that you’ve tuned up your resumes, you might want to head over to the campus Job Fair this Thursday, March 6.

The event, sponsored by the SJSU Career Center, will bring more than 100 employers to campus Thursday afternoon to discuss potential jobs and internships with students.

More than a third of the employers are offering internships … so this could be a great way to kickstart that internship hunt, or to get a lead on that first job after graduation. job fair

Funding the news

Some traditional news media are getting a fresh infusion of ideas and capital … from the very folks who helped make their old business model obsolete.

As David Carr of the New York Times notes in “Tech wealth and ideas are heading into the news,” a number of Silicon Valley tech titans are now investing in the news business.

For example, Jeff Bezos, the founder of Amazon, recently bought The Washington Post. Facebook’s Chris Hughes bought The New Republic and is also providing financial support to Upworthy, a news aggregation site. Another eBay alum, Jeff Skoll, is helping fund Participant Media and the TV channel Pivot, which focus on making “socially relevant” films and television programs. And eBay Founder Pierre M. Omidyar recently announced that he’s bankrolling a plan by noted journalist Glenn Greenwald to develop a completely new news site.

“The list goes on,” Carr says, “but the trend is clear: quality news has become, if not sexy, suddenly attractive to smart digital money.”

And it’s not just about the money, Carr says, adding, “If ever an industry was in need of innovation — of big ideas from uncommon thinkers — it is the news business.”

Internships

Interns-WantedIf you’re looking for an internship, here’s another place to check: http://www.profkrg.com/internships

The author of this blog, Prof. Kenna Griffin of Oklahoma City University, posts a new list of available media internships at companies all over the country every Friday, and a new list of media jobs every Monday.

Recent local internship listings include:

“The reason I post media jobs is actually simple,” Kenna writes. “I want people to understand that journalism still is a strong industry and a viable career option. Here’s the dirty little secret: there’s not enough time in my day to post all of the media jobs available. Not too bad for a ”dying” industry.”

 
 

Essential skills

Mashable.com recently published a post on the essential digital skills all college students should master before they graduate, including branding yourself and monitoring your online presence.

brandingyourself

To read the rest, check out: Don’t Leave College Without These Ten Digital Skills.

Covey to speak at JMC

Extra credit opportunity: Lou Covey, a 1974 SJSU Journalism graduate and former member of the Spartan Daily, will speak at JMC at 12 noon, Tuesday, March 19 (Room TBA).

Covey will discuss his newspaper and online career, and reflect on working with his JMC mentor, Dr. Dwight Bentel. Covey served as Dr. Bentel’s teaching assistant while attending SJSU.

For up to 15 points extra credit, you can write either: 1) a news story about his presentation or 2) a reflective essay on the media industry trends he discusses and how those trends could impact your planned career path. Your news story or essay should be 250-350 words; it is due by the start of class on Wednesday, March 20. (Yes, tight deadlines are a fact of life in the media fields.)

Read more about Covey and explore his website, Footwasher Media. You might want to get started by watching “Journalism is Dead,” a recent video commentary by Covey:

How social is your resume?

social media resumeDid you know that 92 percent of employers reported using social media for recruiting potential new hires last year? That’s up from 89 percent in 2011.

Here’s an interesting news brief and really well-done graphic explaining why you may need a “social resume” — and how to create one.

You might want to pay particular attention to the tips on what employers want to see when they look you up online, and what they don’t want to find. (Hint: profanity and poor grammar and spelling are at the top of the “don’t want to see it” list.)

 

Feeling entrepreneurial?

Then check out Catalog Spree and SVIC.

Catalog Spree: Joaquin Ruiz, CEO of Catalog Spree, will discuss “how to become an entrepreneur, and have fun doing it” this Tuesday, Oct. 9, at 6 p.m. in Washington Square Hall, Room 207.

Catalog Spree is the leading iPad and HTML5 catalog shopping experience. The company’s mission? Nothing less than “…defining the future of mobile shopping.”

Ruiz’s presentation is part of a fall lecture series put together by JMC graduate students in the new fall class, MCOM 215 – New Media Visionaries. The lecture series is dedicated to innovation, entrepreneurship, and how to bring an interactive product to market.

Kim Komenich, assistant professor – new media, who leads the class, notes that Ruiz’s LinkedIn profile says it all: “We’re Hiring!” (web developers and programmers, that is).

Silicon Valley Innovation Challenge: Consider taking part in the 2012 Silicon Valley Innovation Challenge, an event that gives you an opportunity to showcase your innovative business idea … and get valuable feedback from faculty, business professionals, entrepreneurs and venture capitalists. The SVIC is open to all students, faculty and staff at SJSU.

The last day to submit your business idea is Friday, Nov. 16. The top business ideas will be showcased in the Barrett Ballroom on Dec. 6 from 11:30 a.m.-5 p.m.

To sign up for the SVIC, please click here. (You can also sign up here to join the SVIC community so you can view and comment on the proposed business ideas.) For additional information or questions please contact Bobbi Makani-Lim with the SJSU College of Business at bobbi.makani@sjsu.edu.

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