What’s a “focus story” you ask? It’s a story about an issue or trend that starts out by focusing on an individual.
Focus story structure allows you to “humanize” or “put a human face” on a complex issue or trend. It’s an effective way to draw attention to an important issue or trend that might not otherwise engage our interest.
Stories written using the Wall Street Journal formula are often focus stories.
Notice that the extended lead — the two opening paragraphs — tells the story of a nail salon worker who’s become ill. Then, in the third and fourth paragraphs, writer Elizabeth Fernandez introduces the larger issue: cosmetic products contain hazardous chemicals that are unregulated. Next, you find out that state Sen. Carole Migden is holding legislative hearings on the hazards posed by these chemicals and what should be done about them.
Consider how less interesting this story would be if the writer had simply written about the legislative hearings. By using focus story structure and focusing on an individual, the writer helps us recognize and understand the issue’s impact and relevance.
For another example of a focus story, check out “Who Will Care for Dana?” in April 3 issue of Parade magazine. It’s about a young woman with autism and the difficulties she and her family will face as she “ages out” of the existing, school-based support system for people with autism. But it’s not just about this one young woman — it asks what will happen to all children in the U.S. who have autism as they get older.
Here’s the nut graf that makes the transition from Dana’s story to that larger story:
In the next 15 years, an estimated 500,000 autistic children like Dana will graduate out of school systems in the U.S. and into the unknown. Meaningful programs for them are scarce, and funding even scarcer. “We’re at the moment of truth to address the numbers of children aging into adulthood,” says autism activist Linda Walder Fiddle. “Their lives are hanging over a cliff, and we must not let them fall.”